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Interactive content is no longer optional in 2025. Numbers don’t lie: websites with interactive elements keep visitors engaged 52% longer than static content, according to a CMI research study. But here’s what most marketers miss: interactive content isn’t just about fancy tools or big budgets. It’s about understanding human psychology and our natural desire to participate,…
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Did you know that 86% of consumers say authenticity matters when deciding which brands to support? Here’s what’s fascinating: your customers are better at marketing your brand than you are. When Netflix wanted to promote “Stranger Things” they didn’t create expensive ads. They let fans create artwork, videos, and memes. The result? The show became…
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Content marketing isn’t working like it used to. In 2024, 82% of marketers increased their content output, but only 42% saw better results, according to Content Marketing Institute. Why? Because they’re doing what everyone else is doing. I learned this the hard way. After creating 500+ pieces of content for top brands, I kept seeing the…